Outdoor People Store

Puebla / Mexico

Stepping out into the wild, covering deserts, forests and high mountains in Mexico. The task—a launch videos/photos for the 2026 NNormal collection—was too thrilling to pass up. The Mexican versatile landscapes gave me the inspiration, the raw sound of nature and action to this beautiful visuals.

I had to capture the essence of the amazing brand NNormal wile also doing justice to the breathtaking landscapes, and had to do it fast, on a tight budget.

Have happened to have the best athletes/models for the project. My girlfriend who is crazy about running and always next to my side ready for any adventure, also the founders of Outdoor People Store which of course are runners too. High energy, good vibes and tons of passion.

What we pulled off felt incredible, beautiful cinematic visuals. The essence of NNormal, raw power against the majestic landscapes. I couldn’t have asked for a better project.